Rightmove Plus Onboarding

Overview

In 2024, I led the design of Rightmove Plus’ first onboarding experience. We wanted to make the first steps smoother, get more users on two-factor authentication, and understand our users better by capturing more information like job role and focus area, to deliver a more tailored experience across the platform.

Outcome

The new onboarding increased two-factor adoption by 43% and collected profile information for over 91% percent of new accounts, laying the foundation for a personalised experience across Rightmove Plus.