Legend Internal tools

Overview

In 2025, I led the redesign of Phoenix Next Gen, an internal tool used by the Commercial team in Legend, to manage and publish partner, offer, and toplist data.

The original product had grown from a proof-of-concept straight into production, becoming brittle, bloated, and unable to scale with Legend’s growth. Maintenance was manual and time-consuming for Commercial Ops, and unstructured data limited toplist functionality and optimization. Phoenix Next Gen was rebuilt from the ground up to match offers with user intent while reducing administrative effort.

Outcome

The redesign cut Commercial Ops maintenance time by around 43%, improved toplist relevance and accuracy, and reduced repetitive workflows, establishing the foundation for future growth.